PHYSICAL FEMINISM: ROUND IS BEAUTIFUL

IRIS BROSCH

Iris Brosch isn’t afraid to take risks or to speak her mind. The Paris-based, German-born photographer and artist speaks her mind both through the lens and in conversation with Imagista. 

Imagista: What was the initial inspiration behind this project or body  of work?

Iris: ROUND IS BEAUTIFUL is a kind of physical feminism. In the fashion and advertising worlds the image of women is getting really restricted… the model’s space is reduced to the space of a stick. The models with no female forms are surfing only on the stage of the fashion podiums. They look nearly dead. It looks like they will soon completely disappear. That’s how I decided to use, for the production, only models with forms, hips, breath and curves. First looking into the plus-sized agency, I was a little disappointed that the plus-sized models looked to me like normal-sized women. I was inspired by the old goddesses, like the Venus of Willendorf and the only way to find some of these rounder-type of women was to go on Craigslist.


Imagista: What do you love about this project?

IB: I like to see the happiness and freedom of the rounder models I photographed.

Imagista: How long, or over what time period, did this project go on  for?

IB: Like a normal fashion project we organized and and casted for one day and shot for two. Post-production took a long time. Also, we had to confront some problems with a modeling agency who did not agree with the female forms we were looking for.

Imagista: Are there any other additional plans with this project?

IB: I am a strong feminist. For centuries, the image of women has been defined by the eyes and brains of men. It is time that women get together to build a better tomorrow.

Imagista: Is there anything else you’d like to say about this project?

IB: Feminism is the future!

Fashion Credits:
ABI FERRIN abiferrin.com

ANTONIO MARRAS antoniomarras.it 

CALVIN KLEIN calvinklein.com

CAROLINA AMATO carolinaamato.com

ERIC JAVITS ericjavits.com

GIORGIO ARMANI armani.com

HELEN YARMAK helenyarmak.com

LARUICCI laruicci.com

LAURENCE DACADE laurence-dacade.com

LORRY NEWHOUSE lorrynewhouse.com

MIRIAM SALAT miriamsalat.com

Q-T INTIMATES qtbras.com

RUE 107 rue107.com SELIMA selimahats.com

SUGAR SCOUT sugarscout.com

TANIA SPINELLI taniaspinelli.com

CONTRIBUTORS

Photographer: Iris Brosch
Writer: Jessica Young
Jeweler: Adrienne Alaimo
Hair & Mk Up: Kristin Hilton

Stylist: P. Lu & M. Bowman Gray
Retouching: Becky Siegel
Photo Assistant: Jesse Dreyfus