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Imagista fired off a quick Q&A with LINIE designer Maria Hedmark.

Imagista: How long have you been designing and how did you begin you design journey?

Maria Hedmark: Making clothes has not always been on my creative radar but I always knew that I wanted to work with my hands in one way or another. My interests has always been in to the artistic field either with art or construction. Making LINIE combines the two in the outcome of clothing.

Imagista: How would you describe your approach to design?

MH: I see design as shapes and interesting forms combined together, where the words “subtract” and “construction” makes it become a piece of clothing.

Imagista: What do you love about fashion design?

MH: Designing is such a small part of the process. But when you see the finished garment and realize it looks exactly like your idea, that’s a great feeling.

Imagista: What are you most proud or excited about in regards to your career?

MH: Starting LINIE. It took me a lot of courage to start the company, but after the decision was made I haven’t regretted it once.

Imagista: What is coming up that really excites you?

MH: The new season has so much potential! We are working with a new sales showroom called Mahna Mahna located in Soho, New York. There will be some great stores carrying LINIE shortly.

Imagista: Who or what is your greatest inspiration in fashion or outside of fashion?

MH: Nature. All is pure and is shaped in perfect form. And art.

Imagista: Who in the creative world do you most identify or are most inspired by? What about them inspires you?

MH: All artists who have decided to do their work full time. Doing something only for your own exploration and passion, without trying to please someone else, is and deserves respect.

Imagista: What makes you the happiest?

MH: Having a big cup of tea at a quiet cafe.

Imagista: What do you like to spend your money on?

MH: I spend all my money on self-exploration. If I could I would take as many classes as possible, to be skilled in every subject. Aside from designing, tailoring and pattern making, I’m a pretty good chef, pottery maker and silversmith.

Imagista: Who or what do you love most in the world?

MH: My family. Nothing could ever be greater than the love to and from them.

Imagista: If you weren’t doing what you’re doing now, what would you be doing or like to be doing?

MH: I have always seen myself working as a gardener. But I only want to do it in my way, not getting directions from anyone else.

Imagista: What is your most valued possession?

MH: The full heart I put into every project.

Imagista: What are your three favorite places on the planet?

MH: The garden at my parents’ house in Sweden where I grew up. Maine. Anywhere my husband is.

Imagista: If you were a bumper sticker, what would it say?

MH: Nothing is ever wrong.


Photographer: Michael Williams
Fashion Editor: 
Wendy McNett
Clothes by: Maria Hedmark
Hair: Sabrina Rowe
Makeup: Justin St.Clair

Retouching: Becky Siegel
Model: Myf Shepherd